Tag Archives: Elevator pitch

Put Your Elevator Pitch to the Test

Here’s the real litmus test of an e-pitch: The “So-What?” factor. You already know the elements, right?  In a nutshell: Give your first name, a thimble-sized description of your industry, a credibility factor or success story, and ask an open-ended … Continue reading

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The Sales Pitch is Dead

Stop pitching. Start conversing. That’s the long and short of sales in the age of 30-second attention spans and social media marketing. THIS NOT THIS Geoffrey James wrote a great article for Inc. magazine about conversations that create real sales … Continue reading

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It’s Not About the Elevator

What generally happens after your give your elevator pitch/60-second commercial? How often do people say, “Tell Me More”? How often do their eyes wander or glaze over before they say something like, “Uh-Hu…. excuse me, I have to…” and take … Continue reading

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Rejection vs Objection

You’re on the phone with a prospect who is giving you one reason after another as to why he can’t make an appointment or buy your product/service. It’s the wrong time. His current vendor is just fine. Your price is … Continue reading

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I Have So Much More to Tell You…

So there you are, face to face with a stranger at a networking event, and you say, “So, what do you do?” And he launches into it: “I do this, and I do that, and oh! I also do this … Continue reading

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Quick Tips for a Better “Elevator” Pitch

The bottom line: You have 30 seconds or less to tell the strangers at a networking event something impressive about your business. What will it be? Here are five Quick Tips to help you get started: Get into their world … Continue reading

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