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Tag Archives: 30-second commercial
Here’s the real litmus test of an e-pitch: The “So-What?” factor. You already know the elements, right? In a nutshell: Give your first name, a thimble-sized description of your industry, a credibility factor or success story, and ask an open-ended … Continue reading
Stop pitching. Start conversing. That’s the long and short of sales in the age of 30-second attention spans and social media marketing. THIS NOT THIS Geoffrey James wrote a great article for Inc. magazine about conversations that create real sales … Continue reading
What generally happens after your give your elevator pitch/60-second commercial? How often do people say, “Tell Me More”? How often do their eyes wander or glaze over before they say something like, “Uh-Hu…. excuse me, I have to…” and take … Continue reading