Category Archives: Handling Objections

Put Your Elevator Pitch to the Test

Here’s the real litmus test of an e-pitch: The “So-What?” factor. You already know the elements, right?  In a nutshell: Give your first name, a thimble-sized description of your industry, a credibility factor or success story, and ask an open-ended … Continue reading

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Sticky Questions About Your Success Rates

Sooner or later, some smarty-pants type is going to hand you an objection disguised as a sticky question that goes something like this: “What kind of success rates have you had?” And if you are like many other small biz … Continue reading

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The Spider and the Fly

“Step into my parlor, said the Spider to the Fly…” (Mary Howitt, 1799 – 1888) We talk a lot about Little Voice holding us back with negative chatter. Sometimes, though, its a sweet, seductive voice… “I deserve a treat, and … Continue reading

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Something About Them Disturbs You

There are stores you will never enter. There are specific brands you will never buy. Because something about them disturbs you. Maybe their prices are way higher than the quality of their products.  Maybe their sales associates are overbearing, pushy, … Continue reading

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Rejection vs Objection

You’re on the phone with a prospect who is giving you one reason after another as to why he can’t make an appointment or buy your product/service. It’s the wrong time. His current vendor is just fine. Your price is … Continue reading

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Everybody Wants to Go to Heaven…

…but nobody wants to die. It happens over and over again… we state our intention to make it big, be a success, have a great salary, great house, great family, great vacation. We see the vision clearly — bright images … Continue reading

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Celebrate your Prospect’s Objections

Celebrate an objection?  Be happy when a prospect effectively tells us NO? What am I, crazy, telling you such a thing? Why would I encourage you to celebrate a loss? Because when a prospect hands you an objection,  it’s not … Continue reading

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