Category Archives: Elevator Pitch

Put Your Elevator Pitch to the Test

Here’s the real litmus test of an e-pitch: The “So-What?” factor. You already know the elements, right?  In a nutshell: Give your first name, a thimble-sized description of your industry, a credibility factor or success story, and ask an open-ended … Continue reading

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The Sales Pitch is Dead

Stop pitching. Start conversing. That’s the long and short of sales in the age of 30-second attention spans and social media marketing. THIS NOT THIS Geoffrey James wrote a great article for Inc. magazine about conversations that create real sales … Continue reading

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It’s Not About the Elevator

What generally happens after your give your elevator pitch/60-second commercial? How often do people say, “Tell Me More”? How often do their eyes wander or glaze over before they say something like, “Uh-Hu…. excuse me, I have to…” and take … Continue reading

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Put it into Practice

Michael Jordan did it. So did Wayne Gretzky and Michael Phelps. And you know the Williams sister still do it, every day. The “greats” in every sport – and sales is a sport, on one level – all do it. … Continue reading

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I Have So Much More to Tell You…

So there you are, face to face with a stranger at a networking event, and you say, “So, what do you do?” And he launches into it: “I do this, and I do that, and oh! I also do this … Continue reading

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Everybody Wants to Go to Heaven…

…but nobody wants to die. It happens over and over again… we state our intention to make it big, be a success, have a great salary, great house, great family, great vacation. We see the vision clearly — bright images … Continue reading

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Quick Tips for a Better “Elevator” Pitch

The bottom line: You have 30 seconds or less to tell the strangers at a networking event something impressive about your business. What will it be? Here are five Quick Tips to help you get started: Get into their world … Continue reading

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