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Category Archives: direction
What generally happens after your give your elevator pitch/60-second commercial? How often do people say, “Tell Me More”? How often do their eyes wander or glaze over before they say something like, “Uh-Hu…. excuse me, I have to…” and take … Continue reading
Read Part 1, Part 2, Part 3 and Part 4 of this series if you’ve not seen them before. Thus far in our model, you have understood that you are aware of your current state and the future outcome you … Continue reading