There are specific brands you will never buy.
Because something about them disturbs you.
Maybe their prices are way higher than the quality of their products. Maybe their sales associates are overbearing, pushy, or at the other extreme, almost invisible. Maybe it’s their hiring practices, their lack of quality customer service. Or maybe it’s just that you have no use or desire for their product.
There are a lot of people who feel that way about your industry — there’s something that gets in the way of a sale, and it may have nothing to do with you personally.
What if a few carefully designed open-ended questions gave you insight into the root of their dissatisfaction or disillusion with your industry or product?
What if you could craft a solution to their “stop” and take care of the disconnect?
They might just love you for it, and become loyal customers.
Just for Today: Pick the number one complaint people have about your industry—whether it relates to you or not. Ask a few of your customers, or maybe your social media followers, what they think about that issue. Craft a few open-ended questions that would help you get deeper into their thoughts and beliefs about the complaint they have. Keep a journal of your findings, and consider ways you might be able to either change their perception, or resolve the issue altogether.
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This is an example of the topics we deal with each week in the SalesPartners Troy Sales Mastery classroom. You’re invited to experience one session as our guest, to make sure it’s a “fit” for you. Contact Us for details and upcoming dates.