When Bob’s year-end bonus came it, it was twice what he expected, so he decided to surprise his wife Carol with the honeymoon they didn’t take when they married.
He walked in the door that night and said,”Pack it up, Carol, we’re going to Barcelona for two weeks, and we leave the day after tomorrow!” They did a happy dance in the kitchen, and the living room, and all over the house for the rest of the night.
The next day, Carol signed them up for a Spanish lesson. In two hours time, they learned to ask, ¿por dónde está la catedral? (“Where is the cathedral?”), ¿puedo pagar con la tarjeta? (“Can I pay by credit card?”) and dozens of other phrases and sentences. They even had a pretty good accent.
48 hours later, lost in the streets of Barcelona, all they could say was, Que no hablo español! (We don’t speak Spanish), and point at pictures in their travel guide.
The Moral of the Story: Sales Mastery is just like learning Spanish. One day in class won’t make you fluent in a new language, or in Sales. You have to repeat the words, the steps, the techniques, over and over until they become second nature to you. You have to practice and stumble and practice again.
What aspect of Sales Mastery has you stumped? Leave a comment below!
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This is an example of the topics we deal with each week in the SalesPartners Troy Sales Mastery classroom. You’re invited to experience one session as our guest, to make sure it’s a “fit” for you. Contact Us for details and upcoming dates.