So there you are, face to face with a stranger at a networking event, and you say, “So, what do you do?”
And he launches into it: “I do this, and I do that, and oh! I also do this and that, and I can even do this and that if you need it!”
Your eyes glaze over, you look for a friendly face across the room, and then you say, “Excuse me, I see someone I’ve been trying to catch for weeks. Nice to meet you.”
And you’re gone. Meanwhile, he stands with his mouth open, wanting to yell at your backside: “Hey! Wait a minute! I have so much more to tell you…”
In all our years of networking, we’ve seen this occur over and over – and most of the time, it happens because the speaker:
- Hasn’t learned to properly present their business, and/or
- Hasn’t learned to give their jawbone a rest
What happened is the “I do this and that and this and that” chatter was just that – chatter that failed to engage you, the prospect. In a room full of people telling their story, it was an earful of crackling, snapping static.
What can you do to make sure you are not “that guy/gal”?
Just for Today:
- Invest a few minutes in crafting an elevator pitch (30-second commercial) that truly engages your prospects – one that tells a compelling story.
- When you find your speech speeding up and your thoughts moving toward I have so much more to tell you… ask them an open-ended question and stop talking, even if you have to grit your teeth and bite your tongue.
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This is an example of the topics we deal with each week in the SalesPartners Troy Sales Mastery classroom. You’re invited to experience one session as our guest, to make sure it’s a “fit” for you. Contact Us for details and upcoming dates.
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