Quick Tips for a Better “Elevator” Pitch

The bottom line: You have 30 seconds or less to tell the strangers at a networking event something impressive about your business. What will it be?

Here are five Quick Tips to help you get started:

  1. Get into their world first – be gracious and ask them to “go first” in the information exchange.
  2. Leave your company name off until the end. No one wants to know until they believe you have something they want.
  3. Get to the juice – what you want them to know about your business and what they want to know about it can be two distinctly different things. Tell them what they want to know: that you are credible and worthy of their attention. How long have you been is business? If your company is new, how long have you been in the industry?
  4. Tell a success story. A fitness club, for example, might say, “Last year, 12 of our clients lost a combined total of 1,500 pounds in one summer.”
  5. Avoid industry jargon. It turns people off.

Practice your pitch in front of a mirror, then in front of a friend, as many times as you must to make it smooth and comfortable.

Remember: the purpose of an elevator pitch is to initiate a conversation – not necessarily to be the conversation.

Have an elevator speech story—good, bad, or funny? Share it here in a comment.

This entry was posted in Elevator Pitch, Little Voice Mastery, Sales, Sales Mastery, Sales Tips, Sales Training, Uncategorized and tagged , , , , , , , , , , . Bookmark the permalink.

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