The bottom line: You have 30 seconds or less to tell the strangers at a networking event something impressive about your business. What will it be?
Here are five Quick Tips to help you get started:
- Get into their world first – be gracious and ask them to “go first” in the information exchange.
- Leave your company name off until the end. No one wants to know until they believe you have something they want.
- Get to the juice – what you want them to know about your business and what they want to know about it can be two distinctly different things. Tell them what they want to know: that you are credible and worthy of their attention. How long have you been is business? If your company is new, how long have you been in the industry?
- Tell a success story. A fitness club, for example, might say, “Last year, 12 of our clients lost a combined total of 1,500 pounds in one summer.”
- Avoid industry jargon. It turns people off.
Practice your pitch in front of a mirror, then in front of a friend, as many times as you must to make it smooth and comfortable.
Remember: the purpose of an elevator pitch is to initiate a conversation – not necessarily to be the conversation.
Have an elevator speech story—good, bad, or funny? Share it here in a comment.